3 Ps OF REAL ESTATE BUSINESS IN PATNA Let’s be real right from the outset — going into real estate business for yourself isn’t always easy anywhere in the world. In Patna a town with an area of 100 odd square kms and about 20 lakhs of population and per capita income lower to India's national average and one of the lowest in the world, it gets a bit more challenging. If it were an easy thing to do then everyone would be doing it and Patna would have been a business hub. But it is not so. As business owners in Patna , we find ourselves, particularly in the early stages of a business, having to be a master juggler; in that we are managing a whole host of different tasks at seemingly the same time. It seems a lot more hustle then what can we consume. Being passionate about what you do or good at what you do isn’t enough to build a successful and profitable real estate business in and around Patna . Anyone can have a good idea but it takes someone very special to build a successf...
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